Built by a therapist who filled his own practice first.
I build the same thing for your practice that filled mine: Google ads, Meta ads, landing pages, and tracking. You're live in 21 days, and I stay in your accounts for the first 30 days after launch to tune it. $2,997 one time, and it's yours.
On the call I'll walk you through an audit of your market and what we'd build for your practice.
“Not even 12 hours later and we have our first inquiry? Incredible.”
“9 days since and we have received 28 responses. 10 of those have already booked sessions.”
“His service can't be beat.”
Pursuing Joy, San Antonio. Launched September 15, 2026. These numbers are from his own Meta and Google accounts, September 15 to October 5.
Anthony's results are his own and are not a promise of what your practice will see. Results vary by market, specialty, and ad spend.
Every market is different. Hop on a fit call and I'll show you what we could build for you.
A few emails I've gotten from practices I've built a lead machine for.
“I can confidently say that I would not have reached this level of success with the ads without his assistance.”
Linh BlackneyGrowing Sideways Counseling, Orange County, CA. A Medi-Cal group practice.
“Really? Not even 24 hours… not even 12 hours later and we have our first inquiry? Incredible.”
Spencer PoseyAbide Counseling Collective, Westlake Village, CA.
“I appreciate he's also a therapist with an actual practice and he understands what we need and want.”
Emily Andersen, LMFTPsychED Recovery, San Diego, CA. A cash-pay practice.
I know that because my own practice went from about eight hundred sessions a month to over seventeen hundred, in the same towns, with the same buildings. We didn't take a single therapist from another practice. Almost everyone we hired came in with no caseload, and they're full now.
So why aren't you? Right now, when somebody in your town searches for a therapist, they don't find you. They find whoever paid to show up first. BetterHelp, Alma, or a directory that lists you next to forty other therapists and charges you for the privilege.
That's the part we fix. When someone near you goes looking for help, they find you, a therapist who actually knows their community.
Where you practice, who you help, and how many clinicians you're trying to keep full. We pull the search numbers for your area before anything gets built, and you see the same numbers we do.
Google ads for the people searching tonight. Meta ads for the ones who don't know you exist yet. A landing page for each specialty, and call and form tracking on all of it. It's built in your accounts, in your name.
Once it's live I'm in the accounts every week, adjusting as the data comes in. You get one email a week with spend, inquiries, consults booked, and cost per booked consult. At day 30 we look at it together.
I'm Brett Nikula, a licensed marriage and family therapist, and I own a 33-provider practice in Minnesota that does over seventeen hundred sessions a month. I didn't fill it with a referral network or a directory listing. I filled it with Google and Meta ads, twice. Once as a solo cash-pay practice starting from zero in 2019, and again in 2024 when I took over a group of twelve providers at $1.2 million a year and grew it to $2.7 million.
Most of the therapists we hired came in with no caseload. Today they're full, and I still run the same ads for my own practice every week.
If you're good at the work and the calendar isn't full, I can help. I build the same thing that fills my practice inside yours: the ads, the landing pages, and the tracking. Live in 21 days or your setup fee back. One price, and it stays yours.
Book a fit call and I'll pull up your market and show you exactly what it would look like.
BrettBrett Nikula, LMFT · Founder, Therapy Leads · Owner, Solace Counseling Associates
Book a free fit callMost marketing advice for therapists ends with you on camera. Post every day, use the trending audio, film something about attachment styles. I'm not going to ask you to do any of that. It isn't what filled our calendars. Paid ads and being easy to find did.
The platforms change their rules constantly, and in 2025 they changed them hard on anything health related. Keeping up with that is my job.
“Make sure you got the capacity, because the clients are going to come.”Anthony Peay, Pursuing Joy, San Antonio
The one thing you do have to do is answer the phone. The ads send ready-to-book people your way, and somebody has to get back to them the same day, whether that's you between sessions or someone at your front desk. The ones who answer fast are the ones who fill up.
Whether it's your own caseload or a team with payroll behind it, an empty hour on the calendar is the most expensive thing in your practice.
Some practices want to expand. Some just want the feast-and-famine cycle to stop, or they're tired of paying a directory for leads that never book.
The ads send ready-to-book inquiries. You or your team still has to pick up fast and reply the same day. If intake is broken, that's the first thing to fix.
If that's you, we should talk.
APA, ACA, NASW and AAMFT ethics codes prohibit paying for referrals, and fee splitting is illegal in some states. You pay a flat fee for advertising services, the same way you pay your office lease. Never per lead, per client, or per session.
Everything is built inside your accounts, so every inquiry lands in your inbox and nowhere else. The forms never ask for a diagnosis or clinical details, and nothing like that is passed to Google or Meta.
We advertise your practice. We don't promise what therapy will do for someone, and we don't invent statistics or urgency. Every campaign is written so it holds up if your board ever asks.
A lot of clinicians tell me marketing makes them feel like a fraud. Usually that means the copy is loud. Ours is written the way a good intake call sounds.
You pay once and it's yours. At typical session rates, two new clients cover the build.
Live in 21 days or your setup fee back.
If you'd like me to keep running it after the first 30 days, I'm happy to, and that part is optional.
Ad spend is separate. Your budget goes straight from your card to Google and Meta. We never touch it, and we never take a percentage. I'll tell you what your market needs on the call.
Since 2024 we've gone from twelve providers to thirty-three. Most of them came in without a caseload, and today they're full. That's a few hundred people a month getting care who weren't getting it, in towns where there wasn't enough of it to go around. That's the part that makes this worth doing.
It's a one-page agreement. It says what we build, what it costs, and that it's yours. $2,997 one time, and that's the whole commitment. There's no term and no monthly bill. After the first 30 days you can run it yourself, hand it to someone else, or have me keep running it for you. That last part is optional and month to month. Either way the ad accounts, the pages and the tracking stay with you.
Yes. We bring you leads whether your practice is cash pay, insurance, or a mix. The build is shaped around your practice, so the people reaching out can actually work with you: your specialties, your area, and your fee or your panels. Leads get expensive fast when they aren't your ideal clients or can't pay your fee, so we filter for that ahead of time.
Paying per referral would be, so we don't work that way. You pay one flat fee for the build, the same way you'd pay for your office lease or your phone system. Never per lead, per client, or per session. Your ad budget goes straight from your card to Google and Meta, and we never touch it.
It's 30 minutes on Zoom. I'll ask where you practice, who you help, and how many clinicians you're trying to keep full. Then I'll walk you through what your market looks like and what we'd build. There's nothing to prepare.
You're live within 21 days, or you get your setup fee back. Once it's on, leads can start coming in fast. Anthony's phone started ringing about 36 hours after his went live. For the first 30 days I'm in your accounts every week, tuning it as the data comes in.
I am. I'm Brett Nikula, a licensed marriage and family therapist. I opened a cash-pay practice in 2019 with no caseload and no referral network, and paid ads are what filled it. Today it's thirty-three providers across four locations, doing over seventeen hundred sessions a month. Therapy Leads is that same approach, built for your practice.
Because I'd want to know the price before I got on a call. We have nothing to hide, and we know the value is there. At typical session rates, two new clients cover the build. It's $2,997.
We never hold it. Everything is built inside your accounts, so every inquiry goes straight to you. The forms only ask for enough to call someone back. No diagnoses, no clinical details, and no health information ever goes to Google or Meta.
30 minutes on Zoom. I'll walk you through your market and what we'd build.